by Malcolm Gladwell. I just finished it for the second time.What is the Tipping Point?? "It is that magic moment when and idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate."
If you like learning about the psychology of word of mouth marketing and selling then you'll love this book!! I highly recommend it!
1 comment:
This post is totally I sign that I need to read this book. It's been recommended to me before and now I just need to read it.
I'll have to read it and we can discuss it. :)
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